Legendary Singer’s Voice Illegally Cloned? ‘Keedaa Cola’ Makers Face Legal Action
S.P. Charan, son of respected and late singer S.P. Balasubrahmanyam, raises allegations against the makers of the movie ‘Keedaa Cola’, provoking profound ponderings about intellectual property rights in the digital age.
The family of the eminent Indian playback singer, S.P. Balasubrahmanyam, has taken a firm stand against the unauthorized use of the late singer’s voice. S.P. Charan, Balasubrahmanyam’s son, issued legal notices to the creators and soundtrack composer of the Telugu movie ‘Keedaa Cola’, alleging misuse of his father’s voice.
The family claims that the creators leveraged artificial intelligence and deepfake technology to mimic Balasubrahmanyam’s voice without their permission. In a press release, Charan expressed his admiration for technology’s potential in cherishing his father’s voice posthumously, but expressed disappointment at the unauthorized commercial exploitation of the same.
All about ‘Keedaa Cola’
The legal dispute comes in the wake of the release of ‘Keedaa Cola’, a 2023 Telugu-language film categorized as a crime-comedy. Written and directed by Tharun Bhascker, the movie featured an ensemble of budding actors like Chaitanya Rao Madadi, Rag Mayur, and established stars such as Brahmanandam. It’s currently streaming on Aha, after enjoying a successful theatrical run and receiving positive reviews.
About the Legendary S.P. Balasubrahmanyam
Recognised as a legendary figure in Indian music, S.P. Balasubrahmanyam or SPB, touched millions of hearts worldwide with his versatile and emotive singing across multiple Indian languages. His accomplishments include six National Film Awards and numerous state awards, in a career that spanned over fifty years. His unexpected passing in 2020 created a deep void in the music industry, but his legacy continues to inspire music lovers globally.
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